CPC Calculator
Work out cost per click from spend and clicks so you can compare campaigns on equal footing.
Platform CPC benchmarks
| Platform | Avg CPC | Avg CPM | Avg CTR | vs yours |
|---|---|---|---|---|
| $0.70 | $6.50 | 0.90% | -29% | |
| TikTok | $0.50 | $5.00 | 1.20% | +0% |
| $0.80 | $7.00 | 0.90% | -38% | |
| $2.70 | $12.00 | 3.20% | -81% | |
| $5.50 | $33.00 | 0.40% | -91% |
Spend
$500
Est. clicks
1,000
CPC
$0.50
What this tool does
Cost per click is the foundation of paid media efficiency — knowing CPC, CPM, and CTR together tells you whether to fix creative or bidding.
Enter spend and click data for instant calculations that stay in your browser.
How to use it
- 1
Enter total ad spend and number of clicks (or impressions for CPM).
- 2
View CPC, CPM, and click-through rate instantly.
- 3
Adjust inputs to model budget scenarios before launching campaigns.
When CPC misleads
Low CPC with poor conversion rate wastes budget faster than higher CPC with strong ROAS.
Always evaluate CPC alongside conversion rate and customer acquisition cost.
Tips
- Compare CPC by ad set, not just campaign totals.
- Model budget scenarios before increasing daily spend caps.
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Frequently asked questions
Is this free and private?▼
Yes — 100% browser-based. Ad spend data is never sent to any server.
What is a good CPC?▼
CPC varies widely by platform and niche. Compare against your own historical averages and ROAS targets.