Conversion Rate Calculator
Calculate funnel conversion rates at each step and compare against industry benchmarks — all in your browser.
Ecommerce benchmark: 2.5%
Above industry average
Need 50 more conversions to hit 3% CR
Conversion funnel
About this tool
Conversion rate reveals where your funnel leaks — a 2% checkout rate means something very different at 10,000 vs 100 visitors.
Enter stage counts to see step-by-step drop-off and compare against built-in benchmarks.
How to use the Conversion Rate Calculator
- 1
Enter visitor or lead counts at each funnel stage.
- 2
View step-by-step conversion rates and drop-off percentages.
- 3
Compare results to built-in benchmarks for your niche.
Reading funnel data
Focus on the biggest drop-off step first — fixing a 60% loss at signup beats optimizing a 5% loss at checkout.
Track the same funnel definition monthly so trends are comparable.
Pro tips
- Segment by traffic source before blaming the landing page.
- Pair with ROAS calculator to connect funnel rates to ad spend.
Social Media Specs & Character Limits
Optimal text formatting, length guidelines, and parameters for all major platforms:
| Platform | Max Length | Ideal Length | Hashtag Policy |
|---|---|---|---|
| Instagram Feed & Reels | 2,200 chars | 125 - 150 chars | 3 - 5 tags (Recomm.) |
| TikTok Posts | 4,000 chars | 100 - 200 chars | 3 - 5 tags (Ideal) |
| YouTube Description | 5,000 chars | 1,500 chars (SEO) | 3 - 10 tags |
| X / Twitter Post | 280 chars | 100 - 140 chars | 1 - 2 tags |
| LinkedIn Articles & Posts | 3,000 chars | 500 - 1,000 chars | 3 - 5 tags |
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Frequently Asked Questions
Is my funnel data uploaded?▼
No. All math runs locally — your campaign numbers never leave your device.
What is a good conversion rate?▼
It varies by industry and funnel stage. Use benchmarks as context, then track your own trends over time.