Conversion Rate Calculator
Calculate conversion rate from visitors and conversions. Use it for landing pages, email, and ads.
Ecommerce benchmark: 2.5%
Above industry average
Need 50 more conversions to hit 3% CR
Conversion funnel
What this tool does
Conversion rate reveals where your funnel leaks — a 2% checkout rate means something very different at 10,000 vs 100 visitors.
Enter stage counts to see step-by-step drop-off and compare against built-in benchmarks.
How to use it
- 1
Enter visitor or lead counts at each funnel stage.
- 2
View step-by-step conversion rates and drop-off percentages.
- 3
Compare results to built-in benchmarks for your niche.
Reading funnel data
Focus on the biggest drop-off step first — fixing a 60% loss at signup beats optimizing a 5% loss at checkout.
Track the same funnel definition monthly so trends are comparable.
Tips
- Segment by traffic source before blaming the landing page.
- Pair with ROAS calculator to connect funnel rates to ad spend.
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Frequently asked questions
Is my funnel data uploaded?▼
No. All math runs locally — your campaign numbers never leave your device.
What is a good conversion rate?▼
It varies by industry and funnel stage. Use benchmarks as context, then track your own trends over time.