Editorial Policy

Who writes this site

Guides, tool instructions, and hub pages on SocialTools Online are written and edited by the team that builds the tools. We publish under the site byline rather than inventing individual author personas, because the same small group writes the copy, ships the code, and answers the support email. There are no guest posts, no sponsored articles, and no paid placements in any list on this site.

We do not mass-generate pages. AI assists with drafting in the same way it might assist any writer, but every published page is read, edited, and fact-checked by a person before it goes live. Pages that exist only to target a keyword — with no working tool and no advice we can stand behind — get removed rather than padded.

How tools are built and tested

Most tools here run entirely in your browser. Before a tool is published we test it manually on desktop and mobile with realistic inputs, including the awkward ones: empty fields, pasted text with emoji and non-Latin characters, oversized images, and malformed JSON. Calculators are checked against worked examples so the arithmetic is reproducible by hand.

When a tool produces an estimate rather than a fact — revenue projections, engagement benchmarks, posting-time suggestions — we label it as an estimate on the tool page itself. We would rather tell you a number is a starting point than let it look like a guarantee. Known limitations for each category are listed on our disclaimer page.

Where platform limits come from

Character limits, image dimensions, aspect ratios, and video length rules are taken from the platforms’ own published help documentation and creator resources — Instagram, TikTok, YouTube, X, LinkedIn, Pinterest, and Facebook — and verified in the apps themselves where we can. We use official documentation as the primary source rather than repeating figures from other tool directories, which is how outdated specs spread.

Platforms change these rules without announcement and often roll changes out to different regions at different times. If a limit we publish does not match what you see in the app, the app is right and we want to hear about it.

How guides are written

Guides are written for a specific job — choosing hashtags, sizing a Reel cover, fixing meta tags — and are meant to be read once and acted on. Each guide carries a publish date and a last-updated date so you can judge how stale it might be. We link guides to the tools that execute the advice, and we link tools back to the guide that explains the reasoning.

We do not fabricate statistics, case studies, testimonials, or client results. If we quote a number, it comes from a source we can point to, or it is presented as a typical range rather than a measured finding. We do not claim to guarantee growth, reach, or search rankings, because nobody honestly can.

Review cadence

Platform specification pages — image sizes, character limits, video lengths — are reviewed at least twice a year, and immediately whenever we notice a platform change or a reader reports one. Strategy guides are reviewed annually and rewritten when the advice no longer reflects how the platform actually behaves. Tool instructions are re-checked whenever the tool itself changes.

When we update a page substantively, the updated date changes. Minor typo fixes do not reset the date, because that would make the freshness signal meaningless.

Corrections

If something on this site is wrong, email hello@socialtools.online or use the contact page, and include the URL plus what you observed. We fix confirmed factual errors as soon as we can verify them. Corrections that change the meaning of a page are noted in the page’s updated date; we do not quietly rewrite history on pages people have already relied on.

Advertising and independence

This site is funded by advertising, including Google AdSense. Advertisers have no input into which tools we build, which tools we recommend, what our guides say, or the order in which anything is listed. We do not accept payment for links, reviews, or inclusion in any roundup. We do not currently run affiliate links; if that changes, we will disclose it on the page where it appears rather than only in a policy document.

Ad slots are separated from editorial content visually and are never disguised as tool results or recommendations. How advertising cookies work is described in our privacy policy.

What we will not publish

• Tools that download, scrape, or repost other people’s content
• Follower, like, or view sales — or any service that fakes engagement
• Invented statistics, fake testimonials, or made-up author credentials
• Guarantees about reach, growth, monetization, or search rankings
• Pages written purely for search engines with nothing useful for a reader

More about who runs the site and how it is funded is on the about page.