ROAS Calculator
Measure return on ad spend, profit margin, and campaign ROI from revenue and spend inputs.
ROAS ≥ 3x — strong performance
Platform ROAS benchmarks
| Platform | Benchmark | vs yours |
|---|---|---|
| Google Ads | 3x | +0.0x |
| 2x | +1.0x | |
| 2.2x | +0.8x | |
| TikTok | 1.8x | +1.2x |
| 1.5x | +1.5x |
Projected spend
$6,000
Revenue needed
$18,000
Revenue gap
$3,000
About this tool
Return on ad spend tells you whether campaigns generate revenue — but profit-adjusted ROAS matters more than headline numbers.
Enter spend and revenue locally to see ROAS percentage and break-even thresholds.
How to use the ROAS Calculator
- 1
Enter total ad spend and revenue attributed to the campaign.
- 2
Optionally add cost of goods or margin for profit-adjusted ROAS.
- 3
Review ROAS percentage and break-even thresholds.
ROAS vs profit
A 5:1 ROAS on low-margin products may lose money; a 2:1 ROAS on high-margin items can be highly profitable.
Include cost of goods when evaluating whether to scale spend.
Pro tips
- Track ROAS by campaign, not blended account average.
- Pair with LTV calculator for long-term acquisition decisions.
Social Media Specs & Character Limits
Optimal text formatting, length guidelines, and parameters for all major platforms:
| Platform | Max Length | Ideal Length | Hashtag Policy |
|---|---|---|---|
| Instagram Feed & Reels | 2,200 chars | 125 - 150 chars | 3 - 5 tags (Recomm.) |
| TikTok Posts | 4,000 chars | 100 - 200 chars | 3 - 5 tags (Ideal) |
| YouTube Description | 5,000 chars | 1,500 chars (SEO) | 3 - 10 tags |
| X / Twitter Post | 280 chars | 100 - 140 chars | 1 - 2 tags |
| LinkedIn Articles & Posts | 3,000 chars | 500 - 1,000 chars | 3 - 5 tags |
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Frequently Asked Questions
What ROAS should I target?▼
Break-even ROAS depends on your margin. A 4:1 ROAS sounds great but may be unprofitable with thin margins.
Is my revenue data stored?▼
No. Calculations run entirely in your browser — no upload or account required.