ROAS Calculator
Measure return on ad spend, profit margin, and campaign ROI from revenue and spend inputs.
ROAS ≥ 3x — strong performance
Platform ROAS benchmarks
| Platform | Benchmark | vs yours |
|---|---|---|
| Google Ads | 3x | +0.0x |
| 2x | +1.0x | |
| 2.2x | +0.8x | |
| TikTok | 1.8x | +1.2x |
| 1.5x | +1.5x |
Projected spend
$6,000
Revenue needed
$18,000
Revenue gap
$3,000
What this tool does
Return on ad spend tells you whether campaigns generate revenue — but profit-adjusted ROAS matters more than headline numbers.
Enter spend and revenue locally to see ROAS percentage and break-even thresholds.
How to use it
- 1
Enter total ad spend and revenue attributed to the campaign.
- 2
Optionally add cost of goods or margin for profit-adjusted ROAS.
- 3
Review ROAS percentage and break-even thresholds.
ROAS vs profit
A 5:1 ROAS on low-margin products may lose money; a 2:1 ROAS on high-margin items can be highly profitable.
Include cost of goods when evaluating whether to scale spend.
Tips
- Track ROAS by campaign, not blended account average.
- Pair with LTV calculator for long-term acquisition decisions.
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Frequently asked questions
What ROAS should I target?▼
Break-even ROAS depends on your margin. A 4:1 ROAS sounds great but may be unprofitable with thin margins.
Is my revenue data stored?▼
No. Calculations run entirely in your browser — no upload or account required.