Posting Frequency Calculator
Get recommended posts per week by platform based on audience size and content goals.
How much time can you spend creating content each week vs. how many posts you plan?
~0.9 hours per post — High burnout risk
About this tool
Posting too rarely loses algorithmic momentum; posting too often dilutes quality and annoys followers.
Get platform-specific frequency recommendations based on audience size and content goals.
How to use the Posting Frequency Calculator
- 1
Select your primary platform and follower count range.
- 2
Choose your content goal: growth, engagement, or maintenance.
- 3
Review recommended weekly posting frequency and rationale.
Finding your cadence
Start with recommended frequency, then watch engagement per post over 4–6 weeks. Quality beats quantity on every platform.
Reduce frequency before reducing content quality — one strong post beats three mediocre ones.
Pro tips
- Track engagement rate, not just total engagement, when testing cadence.
- Pair with content calendar to schedule at recommended frequency.
Social Media Specs & Character Limits
Optimal text formatting, length guidelines, and parameters for all major platforms:
| Platform | Max Length | Ideal Length | Hashtag Policy |
|---|---|---|---|
| Instagram Feed & Reels | 2,200 chars | 125 - 150 chars | 3 - 5 tags (Recomm.) |
| TikTok Posts | 4,000 chars | 100 - 200 chars | 3 - 5 tags (Ideal) |
| YouTube Description | 5,000 chars | 1,500 chars (SEO) | 3 - 10 tags |
| X / Twitter Post | 280 chars | 100 - 140 chars | 1 - 2 tags |
| LinkedIn Articles & Posts | 3,000 chars | 500 - 1,000 chars | 3 - 5 tags |
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Frequently Asked Questions
Are these hard rules?▼
No — they are starting guidelines. Test your own cadence and watch engagement trends over 4–6 weeks.
Is any data uploaded?▼
No. Recommendations are computed entirely in your browser.