Posting Frequency Calculator
Get a starting posting frequency for your platform and account size, then check it against the hours you actually have each week.
- Recommended
- 1-2 posts/day
- Posts / week (est.)
- 11
- Hours / post
- 0.9h
- Burnout risk
- High burnout risk
How much time can you spend creating content each week vs. how many posts you plan?
~0.9 hours per post - High burnout risk
Runs in your browser. Nothing you enter is uploaded.
What it does
Frequency advice usually ignores the person doing the work. This calculator gives a recommended cadence and a sample schedule for your platform and account size (under or over 10k followers), then asks how many hours you can spend on content each week and divides that by your planned posts.
The result is hours per post with a rating: Sustainable, Moderate or High burnout risk. It helps a creator or a one-person marketing team pick a pace they can hold for months instead of one they abandon after two weeks.
How to use it
- 1
Select Platform and Account size: Small (under 10k followers) or Large (10k+ followers).
- 2
Optionally type your Niche.
- 3
Read Recommended, Posts / week (est.), the Risk warning and the Schedule template.
- 4
In Burnout estimate, enter Hours per week and, if you want to override the suggestion, Posts per week.
- 5
Read Hours / post and the burnout rating, then click Copy schedule summary.
What you get
The tool's recommended frequency, an estimated posts-per-week number, a risk warning, a schedule template, hours per post with a burnout rating, and a copyable text summary.
When to use it
- Starting a new account
- Choose the platform and Small account size to get a starting cadence and a schedule template to copy.
- Testing a more ambitious plan
- Enter a higher Posts per week to see whether hours per post drops into the burnout range.
- Justifying time to a manager
- Show how many hours per post the recommended frequency implies with your current weekly time.
- Moving from growth to upkeep
- Switch account size to Large to compare the recommendation once the account passes 10k followers.
Example
Input
LinkedIn, Small account, 10 hours per week, Posts per week left blank
Output
Recommended: 3-4 posts/week. Posts / week (est.): 4. Hours / post: 2.5h, rated Moderate. Schedule template: Tue/Wed/Thu 08:00-10:00.
The estimate takes the midpoint of the range (3.5, rounded to 4). Hours per post = 10 / 4. Ratings: 3h or more is Sustainable, 1.5h to under 3h is Moderate, below 1.5h is High burnout risk.
Tips
- Count all the work in Hours per week: scripting, filming, editing, captions and replying to comments, not just posting time.
- If the rating is High burnout risk, lower Posts per week before cutting hours per post; fewer finished posts usually beat many rushed ones.
- The recommendations are the tool's reference ranges, so track your own reach and engagement for four to six weeks after changing cadence.
- Put the schedule template straight into the content calendar so the frequency becomes actual dated slots.
Questions
How many hours should one social post take?
There's no fixed number, but this tool rates under 1.5 hours per post as a high burnout risk and 3 hours or more as sustainable, based on your weekly hours divided by posts.
Does the recommended frequency change with follower count?
Yes. The tool has one recommendation for small accounts under 10k followers and another for larger accounts on each of its five platforms.
Does adding my niche change the recommendation?
No. The niche is included in the copied summary and triggers a reminder to test, but the frequency comes from the platform and account size only.
Can I plan fewer posts than recommended?
Yes. Type your own number into Posts per week and the hours per post and burnout rating update to match.