Headline Formula Generator
Generate headlines from proven copywriting formulas — listicles, how-tos, questions, and more.
About this tool
Proven headline formulas reduce blank-page paralysis — how-tos, listicles, and questions consistently outperform generic titles.
Enter your topic, pick a formula, and customize the output for your brand voice.
How to use the Headline Formula Generator
- 1
Enter your topic, keyword, or product name.
- 2
Select a headline formula (how-to, listicle, question, etc.).
- 3
Copy your favorites and customize for your brand voice.
Choosing the right formula
How-to headlines work for tutorials; numbers work for listicles; questions work for curiosity gaps.
Always verify the headline promise matches the content — clickbait erodes trust and increases bounce.
Pro tips
- Generate 5–10 options and A/B test top two in ads or email.
- Front-load keywords naturally for SEO headlines.
Social Media Specs & Character Limits
Optimal text formatting, length guidelines, and parameters for all major platforms:
| Platform | Max Length | Ideal Length | Hashtag Policy |
|---|---|---|---|
| Instagram Feed & Reels | 2,200 chars | 125 - 150 chars | 3 - 5 tags (Recomm.) |
| TikTok Posts | 4,000 chars | 100 - 200 chars | 3 - 5 tags (Ideal) |
| YouTube Description | 5,000 chars | 1,500 chars (SEO) | 3 - 10 tags |
| X / Twitter Post | 280 chars | 100 - 140 chars | 1 - 2 tags |
| LinkedIn Articles & Posts | 3,000 chars | 500 - 1,000 chars | 3 - 5 tags |
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Frequently Asked Questions
Are these headlines unique?▼
Formulas produce structured starting points — always edit to match your voice and verify the claim is accurate.
Is content sent to a server?▼
No. Headlines are generated entirely in your browser.