Headline Formula Generator
Enter a topic, choose one of six headline formulas, and get eight ready-to-edit titles with their character counts.
Runs in your browser. Nothing you enter is uploaded.
What it does
Most strong headlines follow a handful of shapes: a numbered list, a how-to with a timeframe, a problem and its fix, or a warning about a mistake. This generator drops your topic into eight templates for whichever of six formulas you choose and lists the results.
Each headline shows its length and flags anything over 70 characters, and persuasive words like "proven", "simple" or "secret" are highlighted so you can decide whether to keep them. It is handy for blog titles, YouTube titles, newsletter subjects and carousel covers.
How to use it
- 1
Type your subject into "Topic or keyword" (for example "Email Marketing").
- 2
Choose a formula from "Headline formula": The X Ways, How to in Time, Emotion Benefit Action, Problem + Solution = Result, Numbered List, or Mistake to Avoid.
- 3
Click "Generate headlines".
- 4
Copy a single headline with its "Copy" button, or use "Copy all headlines" to take all eight.
What you get
Eight headlines for the chosen formula, each with its character count, a warning when it passes 70 characters, and highlighted power words, plus a "Copy all headlines" button that copies them one per line.
When to use it
- Blog post title shortlist
- Run the same topic through "Numbered List" and "How to in Time" to compare sixteen title angles before writing.
- Carousel cover text
- Pick a short "Mistake to Avoid" headline as the first slide hook of an Instagram or LinkedIn carousel.
- Checking title length
- Use the character count under each option to find versions that will not be cut off in search results or feeds.
Example
Input
Topic: Sourdough Baking Formula: Numbered List
Output
11 Sourdough Baking Mistakes You're Probably Making (51 chars) 15 Sourdough Baking Ideas to Try This Week (42 chars) 6 Sourdough Baking Trends Shaping 2026 (38 chars) 4 Sourdough Baking Rules That Never Fail (40 chars) (and four more)
The topic is inserted exactly as typed, which is why it is entered in title case here.
Tips
- Type the topic in title case. The tool does not change capitalisation, so "email marketing" stays lowercase inside a title-case headline.
- Some templates expect a noun and others read better with a verb ("How to ___ Without Wasting Time"). Try the topic both ways, such as "Meal Prep" and "Meal Prepping".
- Replace template numbers with the real count in your post. A "15 ideas" headline on a post with nine ideas loses trust quickly.
- A few templates include the year 2026 or words like "Proven" and "Secret". Remove any claim your content cannot back up.
Questions
Why does the tool warn at 70 characters?
It is a practical length for titles shared on X and in many feeds. For Google results, titles are cut by pixel width, often somewhere around 50 to 60 characters, so check SEO titles in a SERP preview as well.
Do the highlighted power words make a headline better?
Not automatically. They mark words that tend to add urgency or promise, which can help, but too many make a title sound like an ad. Keep one at most and make sure it is true.
Will I get different headlines if I click generate again?
No. Each formula has eight fixed templates, so the same topic gives the same list. Change the formula or rephrase the topic to see new options.